Red bull ord mot ord

Sweden’s biggest music talent competition, created and scaled by Kehitys, launching new artists and shaping Nordic culture.

Red Bull wanted to adapt its global freestyle concept Batalla de los Gallos to the Scandinavian market. We developed and launched Ord Mot Ord, a platform tailored to the Nordic music scene with competition, young talent and live performances at its core. Over four years, we managed and scaled the project together with EMI Sweden, building a cultural arena that lived both online and offline.

“Kehitys delivered a full end-to-end solution, strategy, execution and community engagement. They built a platform that lived digitally and came to life on Sweden’s biggest festival stages, creating credibility with our target audience of young consumers and giving Red Bull a leading voice in the Nordics.”
– Josef Vasilcin, Culture Marketing Manager, Red Bull Sweden

The concept grew into Sweden’s biggest music talent platform, expanded into Denmark, and helped launch several successful artist careers, establishing Red Bull as a driving force in Nordic music culture.

ClienT

Red Bull

ROLE

Concept development, adaptation of global IP, full production & execution, talent scouting, live event management, digital activation, PR & distribution

Large crowd gathered at an outdoor event in an urban area with modern glass and concrete buildings on a city street.
Two people standing outdoors, one woman on the left with braided hair, wearing a white t-shirt and jewelry, and a man on the right with short hair, wearing a black shirt and holding a paper cup near his face with a black face mask covering his nose a
A man in a dark velvet shirt sings into a microphone in a recording studio with headphones, making a hand gesture with two fingers raised.
Two men standing beside a large potted plant with big green leaves, one making an L-shape with his fingers. Both men are wearing beige clothing and sunglasses, with a plain light-colored wall in the background.
Group of five young adults sitting around a small table outdoors, engaged in conversation and laughter, with Red Bull cans on the table and a Red Bull fridge nearby.
A man with short blue hair and sunglasses speaking into a microphone at an event under a white tent. Behind him are a young man in a green hoodie and a woman and a sign that reads 'Red Bull Lord of the Lord'.
Child ordering food at a food truck window, with an employee inside, a digital menu sign displaying prices, and children in jackets and hats waiting.
A woman DJ wearing a gray tank top and a black wide-brimmed hat is smiling and talking on her cellphone at a DJ booth. Behind her is a large screen with the Red Bull logo and the words 'Red Bull ORD MOT ORD' in stylized text, with colorful stage ligh
People socializing in a bright, modern lounge or office space with large windows, plants, and casual seating.
Man in a black suit playing a violin at a Red Bull event with a red background and the Red Bull logo.
Three young men standing in a park near the Eiffel Tower in Paris, with one holding a basketball, another wearing a camera around his neck, and the third holding his hand over his heart.
A man with a beard and short hair taking a selfie video in a nightclub or bar, while another man with curly hair records him with a smartphone. The scene is in black and white.
A man sitting on a black leather sofa in a modern lounge area, holding a microphone, wearing a colorful cap, green shirt, and shorts, surrounded by Red Bull cans on tables, with a Red Bull mini fridge and plants nearby.
People gathered in a snowy outdoor area with Red Bull tents and umbrellas, some wearing winter gear, at a winter sports event or festival.
A lively crowd of young people dancing and singing at a party or concert, with some holding up their phones to record the moment.
A male performer singing into a microphone on an outdoor stage with a large crowd watching, trees with light green leaves in the background, and speakers on stage.
A DJ mixed music at a club, with equipment including Pioneer turntables and a mixer, in front of a brick wall with NORDIC branding and red and blue lighting.
Crowd of people gathered outdoors on a sunny day, some smiling, taking photos, and making gestures, with trees and buildings in the background.
Two men standing outdoors in a snowy landscape with a waterfall, trees, and overcast sky in the background.
A young man in a gray hoodie and baseball cap taking a photo with his phone inside a room featuring a Red Bull neon sign on the wall.