There are many who can produce merch, but very few who can turn it into cultural capital and real sales. With more than 20 years of experience in fashion and streetwear, we developed our own model: Merchtainment®. It’s a strategy that transforms artist or brands merchandise into platforms for marketing, community and storytelling, adding value in a way traditional brands can’t.

“Kehitys är original dunderzubbis.”
– ODZ

For rap collective ODZ, we delivered a full end-to-end solution: design, production, logistics, PR activations, e-commerce and sales. By combining creative edge with our systems for distribution and visibility, we turned their merch into both a revenue stream and a powerful marketing channel.