Before Kehitys was founded, our roots in culture and business were already strong. As co-founder and CEO of New Black, one of Sweden’s most influential streetwear brands, we built a movement that started with locally printed T-shirts in Gothenburg and grew into a global presence. For over a decade, New Black defined an era in Scandinavian fashion through collections, collaborations and cultural impact.

In 2022, the founders passed the torch to a new generation, marking the transition with The New Black Book, a 298-page chronicle of the brand’s history, collections, parties and influence.

Kehitys served as executive producer, cementing a legacy and proving our ability to create brands that don’t just sell, but shape culture.