In Sweden, too many kids are left on the sidelines simply because their families can’t afford the fees. In Rågsved, that challenge is painfully clear. Together with That Swedish Thing, we built a digital donation platform that allowed supporters to fund kits, training and summer camps for young players, supported by political dialogue and national PR that pushed the issue far beyond the local pitch.

“Every day we see kids who love football but can’t afford to play. With Kehitys and That Swedish Thing, it wasn’t just about raising money, it was about building a movement. Their creative approach and network helped us open doors, bring in decision-makers, and give more than 500 children a real place to play, dream and belong. That’s how you change not just a club, but a community.”
– Tobias Tegnestrand, Club Director, Rågsveds IF

This pro bono project reflects our belief that every child deserves joy, community and growth, and that we all share responsibility for shaping the city we live in.