Faces of Stockholm was created together with Puma and CMNTY during The Market, a tribute to the people driving the city’s culture forward. Over one weekend, we celebrated the iconic silhouette “Puma Speedcat” by seeding pairs to cultural profiles, shooting a lookbook on Polaroid and capturing street portraits of the individuals who define today and inspire tomorrow.

The result was more than content, it became a cultural meeting point between brand and community, built on credibility, relationships and organic reach.