Mitchell & Ness is one of the world’s most iconic heritage sports brands, worn by athletes, artists and cultural leaders for generations. For the FW25 lookbook, they partnered with Kehitys to root the collection in today’s culture.

We cast community icons and grassroots tastemakers and shot across Stockholm’s most recognizable locations, connecting the brand’s global legacy with the city’s contemporary energy. The result was more than a lookbook, it was a visual narrative that anchored Mitchell & Ness in the cultural conversation.