TAKE1
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TAKE1 *
Mercedes-Benz AMG wanted to connect authentically with a younger audience and strengthen its cultural relevance. We created Take1, an artist-driven content platform where the car was always at the center of each recording. The concept spoke directly to the target group on the platforms they use, blending music, performance and brand presence into one seamless experience.
Mercedes-Benz AMG wanted to connect authentically with a younger audience and stre
Mercedes-Benz AMG wanted to connect authentically with a younger audience and strengthen its cultural relevance. We created Take1, an artist-driven content platform where the car was always at the center of each recording.
Mercedes-Benz AMG wanted to connect authentically with a younger audience and strengthen its cultural relevance. We created Take1, an artist-driven content platform where the car was always at the center of each recording.
Mercedes-Benz AMG wanted to connect authentically with a younger audience and strengthen its cultural relevance. We created Take1, an artist-driven content platform where the car was always at the center of each recording.
Mercedes-Benz AMG wanted to connect authentically with a younger audience and strengthen its cultural relevance. We created Take1, an artist-driven content platform where the car was always at the center of each recording.
Mercedes-Benz AMG wanted to connect authentically with a younger audience and strengthen its cultural relevance. We created Take1, an artist-driven content platform where the car was always at the center of each recording.
Mercedes-Benz AMG wanted to connect authentically with a younger audience and strengthen its cultural relevance. We created Take1, an artist-driven content platform where the car was always at the center of each recording.
TAKE1
*
TAKE1 *
Mercedes-Benz AMG wanted to connect authentically with a younger audience and strengthen its cultural relevance. We created Take1, an artist-driven content platform where the car was always at the center of each recording.
Mercedes-Benz AMG wanted to connect authentically with a younger audience and strengthen its cultural relevance. We created Take1, an artist-driven content platform where the car was always at the center of each recording.
Mercedes-Benz AMG wanted to connect authentically with a younger audience and strengthen its cultural relevance. We created Take1, an artist-driven content platform where the car was always at the center of each recording.
Mercedes-Benz AMG wanted to connect authentically with a younger audience and strengthen its cultural relevance. We created Take1, an artist-driven content platform where the car was always at the center of each recording.
Mercedes-Benz AMG wanted to connect authentically with a younger audience and strengthen its cultural relevance. We created Take1, an artist-driven content platform where the car was always at the center of each recording.
Mercedes-Benz AMG wanted to connect authentically with a younger audience and strengthen its cultural relevance. We created Take1, an artist-driven content platform where the car was always at the center of each recording.
TAKE1
*
TAKE1 *
Mercedes-Benz AMG wanted to connect authentically with a younger audience and strengthen its cultural relevance. We created Take1, an artist-driven content platform where the car was always at the center of each recording.
Mercedes-Benz AMG wanted to connect authentically with a younger audience and strengthen its cultural relevance. We created Take1, an artist-driven content platform where the car was always at the center of each recording.
Mercedes-Benz AMG wanted to connect authentically with a younger audience and strengthen its cultural relevance. We created Take1, an artist-driven content platform where the car was always at the center of each recording.
Mercedes-Benz AMG wanted to connect authentically with a younger audience and strengthen its cultural relevance. We created Take1, an artist-driven content platform where the car was always at the center of each recording.
Mercedes-Benz AMG wanted to connect authentically with a younger audience and strengthen its cultural relevance. We created Take1, an artist-driven content platform where the car was always at the center of each recording.
Mercedes-Benz AMG wanted to connect authentically with a younger audience and strengthen its cultural relevance. We created Take1, an artist-driven content platform where the car was always at the center of each recording.
Mercedes-Benz AMG wanted to connect authentically with a younger audience and strengthen its cultural relevance. We created Take1, an artist-driven content platform where the car was always at the center of each recording.
Mercedes-Benz AMG wanted to connect authentically with a younger audience and strengthen its cultural relevance. We created Take1, an artist-driven content platform where the car was always at the center of each recording.
Mercedes-Benz AMG wanted to connect authentically with a younger audience and strengthen its cultural relevance. We created Take1, an artist-driven content platform where the car was always at the center of each recording.