Halebop needed to reposition its brand and strengthen its lifestyle positioning. To do this, we launched Halebop Limited Drop®, a platform inspired by the hype and exclusivity of streetwear collaborations. Across 19 drops, we partnered with artists, fashion labels and tech innovators to create cultural moments designed for credibility, virality and reach.

“After 25 years in telecom, I know how difficult it is to cut through with younger audiences. Kehitys delivered an end-to-end solution that combined strategic creativity with cultural credibility. They understood our target audience better than anyone and executed seamlessly, even within the complexity of a corporate environment. Limited Drop didn’t just sell products, it made Halebop relevant.”

– Fredrik Nyström, Marketing Director, Halebop

The series generated nationwide PR, boosted brand traffic and positioned Halebop as a lifestyle brand at the heart of Swedish creativity.