Halebop wanted to amplify young creative voices and engage audiences in a way that felt both authentic and business-driven. The existing Creative Call concept had history and soul, our challenge was to renew it without losing its DNA. We shifted the focus to music, curating rising artists like A36, Meron Mitku and B-Baby, and invited audiences to follow their creative journeys as new tracks were recorded and released as part of Halebop’s campaigns.

“Creative Call had existed for years and carried its own DNA. Kehitys managed the complex task of renewing it without losing its soul, bringing in the right artists, crafting authentic storytelling and aligning it seamlessly with Halebop’s brand strategy. They proved how a cultural platform can be refreshed with both credibility and impact.”
– Johanna Sahlman, Head of Halebop

Each episode became more than content, it was a moment where brand and culture met, creating emotional connection with audiences while reinforcing Halebop’s reputation for cultural relevance and authenticity.