Together with Fluid Minds, we developed Brusa, a sparkling mixed drink brewed locally on Ringön in Gothenburg. Our work covered the full journey: product development, naming, graphic profile and PR activations that introduced Brusa as both a future classic and a culturally relevant brand.

By successfully bringing a product to Systembolaget, we gained unique insights into navigating the retail system, knowledge we now implement for clients looking to combine product innovation with credibility and reach.

Brusa proves how Kehitys can build not just campaigns, but brands that live on shelves and in culture.