For the Nordic launch of its global culture platform, Red Bull challenged us to design a moment with both cultural resonance and international visibility. We created Bro/En: a one-of-a-kind showdown between the winners of Ord Mot Ord in Sweden and Ord Mod Ord Denmark. Streaming live on TikTok from the iconic Öresund Bridge, we transformed a border into a cultural stage where two nations met through music.

“Bro/En wasn’t just a battle, it was a statement. Kehitys helped us transform a bridge into a bridge between cultures, creating a shared arena that united two nations in real time. They gave Red Bull both the cultural relevance and the international impact we needed to cement our role in the Nordic music landscape.”
– Kristian Thinggaard, National Culture Manager, Red Bull Denmark

The project brought together communities on both sides of the strait, showcased Red Bull’s role as a cultural connector, and proved how bold ideas with seamless execution can amplify a brand far beyond traditional marketing.