EA partnered with Kehitys to lead the Nordic activation of Battlefield 6 and Battlefield REDSEC. The mission was clear: build cultural relevance, create broad awareness, and make the game accessible to a growth audience beyond the traditional FPS community. Through a full-service delivery we designed a content-first campaign that transformed gameplay into a shared, creator-led experience. The campaign combined squad-based formats, humor, cultural touchpoints, and localized content adapted for each creator and their audience. By collaborating with 16 creators across Sweden, Norway, Denmark, Finland and 1 nordic media partner, we positioned Battlefield in a broader cultural narrative in the Nordic entertainment space. The result was a multi-market rollout with strong organic engagement, high creator output, and wide regional reach.